The Show
Marketing attribution that tells a small business which channel actually paid off.
Marketing attribution that tells a small business which channel actually paid off.
Milestones and traction are captured by AngelRun — not self-claimed.
AngelRun never handles funds or processes any investment.
We surface what founders have done. We never recommend investments.
Marketing attribution that tells a small business which channel actually paid off.
Spent the week on data-accuracy edge cases. Boring, load-bearing. An attribution tool that's wrong once is dead.
Prototyped the kill-list view — 'cut this, keep that'. The owner I showed it to asked to forward it to a friend. That's the report that spreads.
First paying design partner: a physio clinic on $49/mo. Not the money — the fact that someone chose to pay rather than churn is the only signal that counts right now.
A physio clinic, $49/mo.
Rebuilt the onboarding after watching a real owner get stuck twice. If it takes more than five minutes to first insight, we've lost them.
Meta + Google, one dashboard.
First end-to-end connection works — Meta and Google spend in one place. Ugly, but real numbers flowing. The demo writes itself now.
Where the money goes and why they can't tell what works.
Ten interviews with owners spending on ads. Every single one described the same moment: opening GA4, not understanding it, and closing the tab. That tab-close is the product opportunity.
Amber checkmarks are platform-verified; paper checkmarks are founder-reported.
Top climbers get a chance to talk to AngelRun’s angels — selection is at AngelRun’s discretion.
If horizontal SMB is too broad, go vertical: attribution for one trade (dentists, gyms) with pre-built benchmarks.
The report people actually forward is 'what to cut'. Lead with the kill list, not the dashboard.
Competitive set: Google Analytics 4, Triple Whale. The wedge has to stay sharper than these.