Spent the week on data-accuracy edge cases. Boring, load-bearing. An attribution tool that's wrong once is dead.
Prototyped the kill-list view — 'cut this, keep that'. The owner I showed it to asked to forward it to a friend. That's the report that spreads.
First paying design partner: a physio clinic on $49/mo. Not the money — the fact that someone chose to pay rather than churn is the only signal that counts right now.
Rebuilt the onboarding after watching a real owner get stuck twice. If it takes more than five minutes to first insight, we've lost them.
First end-to-end connection works — Meta and Google spend in one place. Ugly, but real numbers flowing. The demo writes itself now.
Ten interviews with owners spending on ads. Every single one described the same moment: opening GA4, not understanding it, and closing the tab. That tab-close is the product opportunity.